Responsibilities
· As ASO Expert in iOS Games, your primary responsibility would be to develop and execute comprehensive marketing strategies to promote and drive user acquisition for iOS games.
· You would collaborate with the game development team to understand the target audience and create effective marketing campaigns that resonate with them.
· Your tasks would include optimizing the game's presence on the app store by creating compelling app descriptions, eye-catching screenshots, and engaging promotional videos. You would also manage social media channels to build a strong online presence and interact with the game's community.
· In addition, you would analyze marketing data and metrics to measure the effectiveness of campaigns and identify areas for improvement. This could involve monitoring user acquisition, retention rates, and engagement metrics to make data-driven decisions.
· You would stay up-to-date with industry trends and implement innovative marketing techniques to stay ahead of the competition. You would also collaborate with cross-functional teams, such as the development and creative teams, to ensure cohesive branding and messaging across all marketing channels.