Responsibilities:
1. Content Creation Create engaging and relevant content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
2. Scheduling and Posting Manage the social media content calendar, schedule posts, and ensure timely publication across all platforms.
3. Community Engagement Interact with our online community, respond to comments and messages, and foster meaningful conversations with our audience.
4. Analytics and Reporting Monitor social media performance using analytics tools, gather insights, and prepare regular reports to track key metrics and adjust strategies accordingly.
5. Campaign Management Assist in planning and executing social media advertising campaigns to promote our programs and services.
6. Market Research Stay up-to-date with industry trends, competitor activities, and social media best practices to identify growth opportunities.
7. Collaboration Work closely with the marketing team to align social media efforts with overall marketing goals and campaigns.
Qualifications:
- Previous experience in social media management or digital marketing is a plus.
- Strong written and verbal communication skills.
- Proficiency in using social media management tools and platforms.
- Creative thinking and the ability to generate engaging content ideas.
- Excellent attention to detail and organizational skills.
- Ability to work independently and as part of a team.