Data Analysis:
• Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas for improvement.
• Develop and maintain dashboards, reports, and key performance indicators (KPIs) for marketing activities.
• Refine and organize the raw data to create a visually appealing format and offer insights to the management Market Research:
• Conduct market research to gather competitive intelligence and consumer insights.
• Provide recommendations based on research findings to support marketing strategies.
Campaign Performance Evaluation:
• Evaluate the effectiveness of marketing campaigns, including digital, print, and social media initiatives.
• Monitor ROI and provide recommendations for campaign optimization.
Forecasting and Budgeting:
• Assist in the development of marketing budgets and forecasts.
• Track marketing expenditures and analyze budget variances.
Cross-Functional Collaboration:
• Collaborate with marketing teams to identify data-driven opportunities and solutions.
• Work closely with IT, Finance, and Sales teams to ensure data accuracy and availability.
Reporting and Presentations:
• Prepare and deliver regular reports and presentations to stakeholders, including senior management.
• Communicate data-driven insights in a clear and actionable manner.
Requirements:
• Bachelor's degree in Business, Marketing, Economics, or a related field.
• Proven experience as a Business Analyst, preferably in a marketing or consumer-focused role.
• Strong analytical and quantitative skills with proficiency in data analysis tools and software.
• Excellent communication and presentation skills.
• Familiarity with marketing platforms, data analytics tools, and digital marketing concepts.
• Detail-oriented with the ability to manage and prioritize multiple projects.
• Problem-solving mindset with a keen interest in marketing trends and innovations.