We are seeking a dynamic and results-driven Marketing Specialist to join our team in Pakistan. The Marketing Specialist will play a crucial role in driving our market entry strategy, creating brand awareness, and acquiring new clients. The ideal candidate will have a deep understanding of the local market, exceptional communication skills, and a proven track record in marketing within the financial services sector.
Key Responsibilities:
Client Acquisition: Primary responsibility is to acquire new clients for ZERO Markets. This includes identifying potential clients, reaching out to them, and converting them into active traders.
Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to promote ZERO Markets’ services and brand in Pakistan.
Digital Marketing: Manage digital marketing campaigns including social media, search engine marketing, email marketing, and online advertising.
Content Creation: Develop high-quality content for various marketing channels including blogs, social media posts, newsletters, and promotional materials.
Plan Suitable Advertising: Develop and implement the most suitable advertising strategies tailored to the Pakistani market.
Partnerships: Establish and maintain partnerships with local financial institutions and trading communities.
Market Research: Conduct market research to identify new opportunities, understand competitor activities, and stay updated with industry trends.
Performance Analysis: Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to the management team.
Brand Management: Ensure consistency in brand messaging and visual identity across all marketing channels.
Progress Updates: Regularly update the management team on client acquisition progress and campaign performance.
Requirements:
Experience: Minimum of 2 years of marketing experience in the financial services
sector, preferably in forex or CFD trading.
Skills:
o Strong understanding of digital marketing strategies and tools.
o Excellent written and verbal communication skills in English and Urdu.
o Proficiency in using marketing analytics tools to measure campaign performance.
o Ability to work independently and as part of a team.
o Creative thinking and problem-solving skills.
o Strong organizational and project management skills.