Job Description
The Business Development Officer for an entertainment amusement park focused on school trips and events is responsible for identifying, pursuing, and securing new business opportunities. They are tasked with building and maintaining relationships with schools, event organizers, and other potential clients to drive visitor attendance and revenue growth.
Key Responsibilities:
- Market Research: Conduct thorough market research to identify trends, potential customers, and competitors in the amusement park industry, particularly for school trips and events.
- Client Acquisition: Identify and approach schools, event planners, and organizations to generate leads and convert them into customers. Develop strategies for targeting schools and event planners for partnership opportunities.
- Proposal Development: Create compelling proposals and presentations tailored to the needs of prospective clients, highlighting the unique offerings and benefits of the amusement park for school trips and events.
- Contract Negotiation: Negotiate contracts, pricing, and terms with clients to ensure mutually beneficial agreements. Ensure all agreements adhere to legal and park policies.
- Relationship Management: Build and maintain strong relationships with key decision-makers at schools, event planning companies, and other potential clients. Provide exceptional customer service to foster long-term partnerships.
- Promotion and Marketing: Collaborate with the marketing team to develop and execute marketing campaigns targeting schools and event planners. Utilize various channels, including digital marketing, social media, and traditional advertising, to attract new clients.
- Data Analysis: Monitor sales performance, track key performance indicators (KPIs), and analyze data to identify opportunities for improvement and growth. Adjust strategies accordingly.
- Event Planning Support: Work closely with event planning teams to coordinate and execute successful events, ensuring that all client expectations are met or exceeded.
- Feedback Collection: Gather feedback from clients to continuously improve services, attractions, and customer experiences.
- Budget Management: Manage the business development budget effectively, allocating resources to activities that yield the highest return on investment.
Qualifications:
- Bachelor's degree in business, marketing, or a related field (preferred).
- Proven experience in business development, sales, or marketing, especially in the entertainment or amusement park industry.
- Strong communication and interpersonal skills.
- Excellent negotiation and presentation abilities.
- Analytical mindset with the ability to interpret data and trends.
- Customer-focused and results-driven.
- Familiarity with CRM software and sales tools.
- Ability to work independently and as part of a team.
Additional Requirements:
- Flexibility to work irregular hours, including evenings and weekends, to accommodate client needs and events.
- Willingness to travel for client meetings, trade shows, and industry events.
What We Offer:
- A dynamic and inclusive work environment in entertainment industry.
- 40,000-45,000 Salary package.
- Opportunities to learn
- Room for advancement and professional development.