Responsibilities:
1. Conduct comprehensive research to identify potential leads and target accounts using various sources such as online databases, social media platforms, and industry publications.
2. Analyze and qualify leads based on predetermined criteria, ensuring alignment with the company's target market and ideal customer profile.
3. Use research findings to customize outreach strategies and develop personalized messaging for effective communication with prospects.
4. Make outbound calls to initiate contact with identified leads, introduce company products or services, and gauge interest or needs.
5. Accurately document all research findings, lead interactions, and progress updates in the CRM system to maintain up-to-date records.
6. Collaborate closely with sales and marketing teams to refine targeting criteria, optimize outreach efforts, and improve lead generation strategies.
7. Continuously monitor and evaluate the effectiveness of research and outreach activities, providing insights and recommendations for improvement.
Requirements:
- Proven experience in a business development or sales support role, with a focus on research and outbound communication.
- Strong research skills with the ability to gather and analyze information from diverse sources to identify potential leads and market trends.
- Excellent verbal communication skills, including active listening, articulation, and persuasion.
- Proficiency in CRM software and other sales tools for lead management and tracking.
- Detail-oriented mindset with a commitment to maintaining accurate and organized records of research findings and lead interactions.
- A self-motivated and proactive approach to work, with the ability to prioritize tasks and manage time effectively.
- Collaborative mindset and ability to work effectively in a team-oriented environment.
- Adaptability to evolving priorities and willingness to learn and implement new strategies and techniques.
- Fluency in English.
- Willingness to make 30 cold calls a day.
- Experience in a B2B sales environment, preferably within the technology, software, or professional services industry.
-Familiarity with sales methodologies and best practices for lead generation and qualification.
-Previous experience in cold calling or outbound sales outreach.
-Knowledge of market research techniques and tools.