Job Description
To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.
Responsibilities
- Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram
- Optimizing social media posts (language, tone, message) based on our target audience’s behaviors
- Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
- Write B2C & B2B email marketing copy for a variety of different client types including flows, campaigns, and popups.
- Follow tone of voice and copy brand guidelines of our clients
- Write compelling content for print, web, product packaging, advertising, and marketing materials
- Produce well-written content that is SEO friendly and optimized for conversion
- Create compelling ad copy, landing pages, and marketing campaigns
- Write high-quality product descriptions and provide supporting content
- Collaborate with designers and creative teams
- Work with analysts to ensure messaging is consistent across the company
- Brainstorm and manage projects and juggle multiple deliverables
- Define key messages and brand voice for external communications
- Research and evaluate competitor marketing with a focus on content
- Research and analyze top SEO content topics
- Research and write long-form content on various relevant topics
Job Qualifications And Skill Sets
- Strong editorial, proofreading, and writing skills
- Proven record of excellent writing demonstrated in a professional portfolio
- Experience with SEO copywriting best practices
- Experience with social media and content marketing
- Experience with email writing and email marketing tools.
- Excellent interpersonal, verbal, and written communication skills
- Ability to manage multiple projects and meet deadlines under pressure
- Passion for writing with an excellent portfolio of work
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint