1. Develop and execute content strategies to drive engagement, traffic, and leads.
2. Create compelling and original content for various digital channels, including websites, blogs, PR, and more.
3. Research industry trends, competitor activities, and target audience preferences to inform content creation.
4. Collaborate with cross-functional teams, including marketing, design, and product, to align content with overall business goals and initiatives.
5. Lead brainstorming sessions and content ideation processes.
6. Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
7. Mentor and provide guidance to junior members of the content team.
8. Analyse content performance metrics and adjust strategies as needed to achieve KPIs.
9. Should have knowledge of tech trends.
Requirements:
Should be BBA/MBA graduate or in the relevant field.
Proficient in Ms Word
Must have tech industry experience but IT hardware industry experience would be preferable.
Should have experience of at least 2-4 years.