Job Description
The talented Digital and Web Experience Architect will be responsible to collaborate closely with product development and design teams to align marketing strategies with business objectives and product roadmaps. Leveraging your expertise, you will conduct regular performance analysis using various analytics tools to refine strategies based on data-driven insights, driving continuous improvements.
Key Responsibilities:
- Participate in cross-functional collaboration to harmonize marketing strategies with business objectives and product roadmaps.
- Analyse performance metrics using a variety of analytics tools and refine strategies based on data-driven insights.
- Spearhead the implementation of SEO and SEM tactics to increase organic visibility and attract targeted traffic.
- Utilize technological knowledge, including HTML, CSS, and Content Management Systems (CMS) like WordPress, to enhance digital initiatives.
- Integrate user experience best practices to ensure seamless and engaging interactions for the audience.
Skillset, Qualification and Experience:
- Strong communication, leadership, problem-solving, and critical thinking skills.
- Adaptability to changing digital landscapes.
- Teamwork, attention to detail, and time management skills.
- BBA/ MBA - Marketing or Media Sciences
- 3 – 5 years of relevant experience