Identify and pursue new digital business opportunities to drive revenue growth and expand the company's digital presence.
Develop and implement digital marketing strategies to attract and engage target audiences across various online channels, including social media, email marketing, and search engine optimization (SEO).
Collaborate with cross-functional teams to create compelling digital content, campaigns, and promotions that align with business objectives and target audience preferences.
Monitor digital marketing performance metrics and analyze data to optimize campaigns and improve ROI.
Stay updated on industry trends, emerging technologies, and digital best practices to recommend innovative solutions and strategies.
Build and maintain relationships with key digital partners, influencers, and stakeholders to enhance brand visibility and drive customer acquisition.
Conduct market research and competitive analysis to identify market opportunities and inform digital business development strategies.
Provide regular reports and updates to senior management on digital business development initiatives, performance metrics, and key milestones.
Requirements:
Proven experience in digital business development, digital marketing, or related roles.
In-depth knowledge of digital marketing channels, tools, and techniques, including social media, email marketing, SEO, and content marketing.
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies to internal and external stakeholders.
Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
Bachelor's degree in Marketing, Business Administration, or a related field. Additional certifications in digital marketing or business development are a plus.
Proven track record of driving digital business growth and achieving measurable results.
Ability to work independently and collaboratively in a fast-paced, dynamic environment.