This position holder is mainly responsible for executing the appropriate and effective digital marketing techniques and campaigns that drive traffic to the company website and ensure that the required lead development target is met in order to enable the sales department to work on generated leads developed through marketing efforts. The segment on which the position holder should work but not limited to:
Developing and running the Digital Marketing surveys and developing the audiences’ responses.
Automate the process of email marketing and ensure the development of the leads through email campaigns.
Produce the copywriting content to be published on emails, website(s), social media channels, YouTube etc.
1. Should be able to execute the SEO activities including:
o Keywords research development with less competition and good search volume.
o On-page SEO including
§ Title Tags Development
§ Meta Descriptions
§ Images Optimization with right Keywords, Alt Text, Alt Descriptions, and Alt Tags etc.
§ Heading Tags Optimization H1, H2, etc.
§ Other necessary activities related to On-Page SEO
o Content Building, Genuine Link Building on high PA and DA sites.
§ Quality Backlinks
§ Analysis of competitors’ backlinks and traffic
§ Posting Articles and backlinks to high-quality PA and DA sites by manual requests
§ Building content that generates auto backlinks on Social Media Channels.
o Maintain and develop ‘Google My Business Profile’
§ Reaching out to customers on email and requesting them to write positive reviews on Google
2. Google AdWords
o Setup and manage company Google AdWords account
o Analyze the PPC completion and build the most optimized list of less competitive and good search volume keywords list to derive optimal results in minimum budgets
o Setting up the appropriate campaigns based on objectives and desired results
o Optimize the target audience of the campaign
o Writing the Ads with titles and descriptions that grab the attention of the reader.
3. Google Analytics
o Setup the Google Analytics account for the company
o Setup and manage traffic spike/drop alerts
o Track Google AdWords marketing campaigns
o Setup and manage Benchmarking reports to grow the marketing effectiveness
4. YouTube Channel Marketing
o Appropriate video searches, video development using right tools and competition analysis
§ Educational Videos (How to)
§ Information Videos
§ Entertainment Videos
o Uploading the relevant videos and developing the links to drive traffic from YouTube to company site
§ Maintaining company’s YouTube Page
o Developing the most relevant and less competitive keywords on YouTube search
o Optimization of the YouTube Channel with updated and comprehensive information and a professional banner
o Adding Relevant Tags on YouTube Channel(s) and each new video
o Develop New Thumbnails for YouTube Videos using relevant and high-quality royalty-free images
o Develop YouTube Video Cards with high-quality images and effective calls to action to derive traffic to the website and generate leads.
o Manage comments on YouTube and mark the most relevant and positive feedback on top
o Develop the YouTube Ad campaigns and take most relevant with the defined budget to ensure that our ads are run and seen by relevant audiences to build leads.
o Deep review of YouTube Analytics in order to devise continual improvements to YouTube Marketing
5. Facebook Marketing
o Setting up the industry relevant Facebook page(s) including, cover image, icon, description
o Developing the ideal buyer’s persona on company Facebook page
o Build Facebook posts that attract likes
o Develop and implement strategies to enhance/boost the likes on posts
o Manage Facebook competitions and contests
o Building and Managing Facebook Groups
o Manage Facebook Live transmission feature upon advice.
o Manage Facebook comments and reviews
o Deep review of Facebook Insights/ Analytics to devise continual improvements on Facebook Marketing
o Setup and management of Facebook advertisement account
o Development of relevant Facebook Ads and run the campaigns based on advice
o Setting up right geography and demographics for each campaign based on advised objectives
o Follow up on campaign results and report to management
6. Twitter Marketing
o Setup and management of the company Twitter profile
o Twitter profile optimization
o Managing posts on Twitter
o Ensuring the boost in Twitter followers
o Manage Twitter Followers and Hashtags
o Run and manage Twitter Polls and Pinned Tweets
o Review Twitter Analytics and devise the continual improvements on Twitter Marketing
7. Quora Marketing
o Setup and manage the company Quora profile
o Build and implement Quora Marketing strategy
o Quora Account Optimization
o Post provided questions and their answers on Quora
o Optimizing answers to gain clicks and likes on provided answers
o Run Quora promotions and derive the results
o Review Quora Analytics and devise continual improvements on Quora Marketing
8. Instagram Marketing
o Setup and manage company’s Instagram account
o Determine and follow the relevant Instagram account
o Manage Instagram content creation and posting
o Manage Instagram Hashtags
o Develop and implement strategies to grab followers on the Instagram account
o Review Instagram Analytics and devise continual improvements on Instagram Marketing
9. LinkedIn Marketing
o Setting up and manage company’s LinkedIn profile
o LinkedIn account optimization and connection building
o LinkedIn InMail and Connection boosting
o Develop LinkedIn posts and making them viral
o Building LinkedIn group and join the relevant groups to develop the effective networking