Job Description
As a Media Buyer specializing in Social Media, Google Expert, you will play a crucial role in developing and executing strategic advertising campaigns across various online platforms. Your expertise in digital media buying and optimization will contribute to achieving our marketing objectives, increasing brand visibility, and driving customer engagement, App Downloads, sign ups and conversions. This role requires a deep understanding international experience of running campaigns across social media platforms, Google Ads, and search engine optimization techniques.
Key responsibilities & duties
- Develop and execute media buying strategies across social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Create, manage, and optimize paid advertising campaigns on social media channels to increase brand awareness, drive traffic, App Downloads, sign ups and generate leads
- Conduct thorough research and analysis to identify target audiences, demographics, and consumer behaviour trends.
- Collaborate with cross-functional teams to develop compelling ad creatives, landing pages, and conversion funnels to maximize campaign performance.
- Monitor and analyse campaign performance metrics, such as impressions, click-through rates (CTRs), conversions, return on ad spend (ROAS), and make data-driven adjustments to optimize campaign performance.
- Stay up-to-date with industry trends, emerging platforms, and new advertising opportunities to drive innovation and maintain a competitive edge.
- Manage and optimize Google Ads campaigns, including search, display, and video ads, to increase website traffic and conversions.
- Conduct keyword research and implement effective SEO strategies to improve organic search rankings and drive relevant traffic to the website.
- Collaborate with content creators, copywriters, and designers to develop engaging ad content and landing pages that align with SEO best practices.
- Monitor and analyse website traffic, user behavior, and SEO performance using analytics tools, such as Google Analytics, and provide recommendations for optimization.
- Stay informed about algorithm updates and changes in search engine optimization techniques to ensure compliance and adapt strategies accordingly.
Academic & trades qualifications
- Must be Gradated.
- Must be Experienced in this field (3 years)
- Proven experience as a Media Buyer, Digital Marketer, or in a similar role with a focus on social media, Google Ads, and SEO.
- Strong knowledge of social media platforms, their advertising capabilities, and best practices for campaign setup and optimization.
- Familiarity with Google Ads, including search, display, and video campaigns, and the ability to analyze and optimize performance.
- Proficiency in SEO techniques, including keyword research, on-page optimization, and link building strategies.
- Experience with analytics tools, such as Google Analytics, to track campaign performance and generate actionable insights.
- Strong analytical skills and the ability to interpret data to make data-driven decisions and optimize campaign performance.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners.
- Detail-oriented with strong organizational skills to manage multiple campaigns and deadlines simultaneously.
- Ability to adapt to a fast-paced and evolving digital marketing landscape.