Chase Department Store is looking for Digital Marketer/Content Writer
Experience: 02 Years
Qualification: Bachelor’s Degree in Marketing or relevant field
KEY ACCOUNTABILITES:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media