The role will include shaping our organic strategy, copy writing, competitor monitoring, industry research, data analysis, reviewing visual communication, and guiding designers in creating engaging and relevant assets. A/B testing will lie at the heart of every new idea, and play a critical role in evaluating changes in order to extract learnings and report on impact. The ability to communicate data heavy test results clearly and confidently is essential. The ability to manage a team of Jr. Marketing Executives is also essential.
Key qualities and experience we are looking for:
- Experience of data driven digital marketing.
- Grip on ASO is essential.
- A good understanding of the mobile gaming market and app stores.
- Organized, analytical and detail-oriented with ability to work under own initiative.
- A keen sense for stand out visual communication
- Excellent communication skills – both verbal and written (English language).
- Energy, drive & an obsession with monitoring and iterating for optimization.
- Experience in handling digital campaigns, optimizing CPIs and CTRs.
- Ability to manage a team.