Job Description
eLearning Avenue is looking for Digital Marketing Executive
Education
- Bachelors degree in Marketing or related field.
Experience
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Executing paid campaigns for different brands globally
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Developing new strategies and market research for each brand according to different regions
- Managing day-to-day project activities and resources
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Creating unique and optimized content to attract target audience
- Creating organic social media marketing strategy and monthly social media content calendars
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools.
- Acquire insight in online marketing trends and keep strategies up-to-date
Requirements
- Proven experience as Digital Marketing Executive or similar role
- Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics etc.)
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.