Digital Marketing Executive

Assist the team in the development of the overall digital marketing strategy
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Manage social media marketing campaigns
Manage digital advertising campaigns (SEM, Display, Social)
Take lead for SEO campaigns
Set up conversion, pixel, and event tracking on the website and across various digital platforms
Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Stay informed of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team