Job Description
We are looking for Digital Marketing Executive specializing in App Store Optimization (ASO) to join our growing team. As a Digital Marketing Executive, you will be responsible for optimizing our app store listings, analyzing data, and implementing strategies to improve our app's visibility and downloads. The ideal candidate should have a deep understanding of app store ranking algorithms and experience in optimizing app store listings.
Responsibilities
- Conduct keyword research and optimize app titles, descriptions, and metadata to improve search rankings and visibility in app stores
- Analyze app trends and insights that can be used to improve app performance
- Implement A/B testing and other optimization strategies to improve conversion rates and downloads
- Work closely with the marketing team to develop and execute promotional campaigns to increase app downloads and user engagement
- Stay up-to-date with the latest app store trends, algorithm updates, and best practices
Qualifications
- Bachelor's degree in Marketing or a related field
- At least 1 year of experience in App Store Optimization (ASO)
- Proven track record of improving app store rankings and increasing downloads
- In-depth knowledge of app store ranking algorithms and optimization techniques
- Excellent understanding of digital marketing concepts