Job Description
This is a full-time on-site role for a Digital Marketing Executive who can join on immediate basis. The resource will be responsible for managing digital marketing campaigns, creating web content, monitoring web analytics and implementing social media marketing strategies.
Responsibilities
- Developing marketing plans/strategy for existing as well as potential clientele with a thorough research, keeping in view competitor analysis.
- Consistently follow latest & innovative trends in content plans, specific to marketing/advertising requirements.
- Social Media Ad Campaigns on Facebook, Instagram and Google with specified campaign objectives.
- Managing Shopify and other e-commerce platforms to measure the performance of the ad campaigns.
- Understanding content requirements from each client and sharing/executing ideas with the creative team.
- Developing result-oriented campaigns, specific to the client's business model.
- Managing, maintaining, and executing event calendars and other activity rosters with relevant content updates on Google Docs, Asana, or any other project management tool.
- Regularly collaborating with the creative team for concept/idea generation and to understand the business requirements of all marketing plans/campaigns.
- Regular planning & research on Meta advertising and Google Advertising for effective results.
- Maintain a keen understanding of industry trends affecting clients.
- Proven experience in running successful paid advertising campaigns for Custom Software Development Services companies.
- Up-to-date with industry trends and best practices in digital marketing.
- Excellent communication and copywriting skills.
Qualifications
- Bachelor's degree in Marketing, Business or a related field.
- Excellent understanding of digital marketing concepts
- Strong creative and analytical skills