Develop and execute comprehensive digital marketing strategies aligned with the company's goals and objectives.
You will be optimizing digital channels, and leveraging various platforms to reach our target audience in the US healthcare industry.
Identify key digital channels, including social media, email marketing, content marketing, and search engine optimization (SEO), to drive brand awareness and lead generation in the medical billing sector.
Create compelling and relevant content for digital platforms, ensuring it aligns with the needs and interests of healthcare professionals, medical practices, and decision-makers.
Manage and grow the company's presence on various social media platforms, including LinkedIn, Twitter, and others relevant to the healthcare industry.
Implement SEO strategies to improve the company's online visibility and ranking on search engines.
Manage PPC and paid advertising campaigns, including Google Ads, to drive targeted traffic to the website.
Qualification:
Bachelor's/Graduation degree in Marketing, Business, or a related field.
Proven experience in digital marketing, preferably in the US healthcare IT or medical billing industry.
Proven experience of PPC and other paid digital ad campaigns and strategies.
Strong understanding of digital marketing concepts, tools, and best practices.
Adaptability to stay updated on industry trends and changes in digital marketing algorithms.