Digital Marketing Executive

Job Description

Responsibilities:

• Develop and implement comprehensive digital marketing strategies, including SEM, SEO, email marketing, and social media advertising.
• Create and optimize ad campaigns using platforms like LinkedIn Ads, Meta Ads, and Google Ads.
• Monitor and manage campaign budgets, focusing on optimizing CPA and CPC to achieve targets.
• Conduct keyword research and assist in SEO optimization.
• Edit and input SEO-driven content to enhance website traffic and visibility.
• Maintain a strong brand presence across social media with innovative content and campaigns.
• Track and analyze performance metrics, including traffic, audience engagement, and ROI.
• Prepare detailed performance reports with actionable insights.
• Use analytics tools such as Google Analytics and Search Console to evaluate customer journeys.

Requirements:

• 1–3 years of hands-on experience in digital marketing, including LinkedIn Ads and Google Ads.
• Proficiency in social media content creation.
• Strong understanding of B2B marketing practices and trends.
• Knowledge of SEO, SEM, and PPC campaigns.
• Familiarity with Google Analytics and other reporting tools.

Good-To-Have Skills:

• Basic graphic design abilities using tools like Canva or Adobe.
• Excellent analytical, creative, and organizational