Job Description
The Digital Marketing Lead will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, engagement, and lead generation for our B2B digital marketing agency. This role requires a strategic thinker with a hands-on approach to content marketing, client engagement, and community management.
Key Responsibilities:
Content Marketing:
- Organic Social Media: Develop and implement organic social media strategies to enhance our online presence and engagement.
- Email Marketing: Design and execute email marketing campaigns to nurture leads and convert prospects into clients.
- Newsletters/Blogs: Create, manage, and distribute newsletters and blog content to provide value to our audience and establish thought leadership.
Engagement:
- Client Engagement Strategies: Develop and implement strategies to engage prospective clients and move them through the sales funnel.
- Engagement Models: Create and refine engagement models to optimize client interactions and conversions.
Community Management:
- Community Building: Build and manage a community of like-minded individuals to foster networking and collaboration.
- Trust and Credibility: Develop strategies to establish and maintain trust and credibility within the community.
Requirements:
- Experience: 1 to 2 years of experience in copywriting and content creation using graphic design tools such as Canva and/or Adobe Photoshop.
- Technical Savvy: Proficiency with the latest AI technologies and tools relevant to digital marketing.
- Cultural Awareness: Strong awareness of U.S. and Europe pop culture and trends to create relevant and engaging content.
- Language Skills: Fluency in English is essential; fluency in German is a plus but not mandatory.
- Proactive Mindset: A proactive attitude with a willingness to take risks and innovate.
Key Competencies:
- Strategic Thinking: Ability to develop and execute long-term marketing strategies aligned with business goals.
- Creativity: Strong creative skills to develop engaging and impactful marketing content.
- Analytical Skills: Proficiency in analyzing marketing data and metrics to measure success and identify areas for improvement.
- Communication: Excellent written and verbal communication skills to effectively convey ideas and strategies.
- Project Management: Strong organizational skills to manage multiple projects and meet deadlines.
Why Join Hack Media?
- Innovative Environment: Work in a forward-thinking agency that values creativity and innovation.
- Impactful Role: Play a crucial role in shaping the marketing strategy and driving the success of our clients.
- Remote Flexibility: Enjoy the flexibility of working remotely while maintaining a healthy work-life balance.
- Collaborative Team: Join a supportive and collaborative team that values your contributions and ideas.