Job Description
We are looking for an ideal candidate who is responsible for leading our Digital Marketing. The incumbent must have an in depth understanding of digital Marketing including google and Facebook campaigns and ability to analyze digital data. He/She will be reporting directly to the Chief Executive Officer (C.E.O)
Responsibilities
- Strategizing and Optimizing PPC campaigns
- Tracking KPIs and producing useful reports for management
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
Qualifications
- MBA with a GPA of 3+ from reputable university
- 3+ years in relevant field
- Experience in data analysis and reporting
- Familiarity with multiple platforms (e.g. AdWords, Facebook, etc) is preferred
- Working knowledge of analytics tools (Google Analytics)
- Analytical thinking with strong skills