Digital Marketing Manager

Job Description

Responsibilities

• Manoeuvre digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Write and manage contents for the post and captions.
• Brainstorm different ideas and execution strategies for making reels
• Preparing design guidelines for the respective team members for creating posts and reels
• Lead a team of designers and content writers to execute and prepare content for different post and reels ideas.
• Making posts, Handling and responding to comments/messages on several social media platforms.
• Provide analytical reporting of campaigns to stakeholders
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Hands on experience with analytical and collaboration tools
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• Proven working experience in digital marketing
• Proven working experience with a start-up