Job Description
The ideal candidate will be responsible for brainstorming ideas, marketing strategies, and growing revenue using digital media platforms through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Type: Full-time (on-site)
Timings: 10 am – 6 pm
Working days: Mon- Thurs & Sunday
Salary: Market Competitive
Experience: Mid – Senior level (1.5-3 years)
Location: H-13, Islamabad
Company residence will be provided to out of city candidates who are willing to relocate to job site.
Job Responsibilities
- Manoeuvre digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Write and manage content for the post and captions.
- Brainstorm different ideas and execution strategies for making reels
- Preparing design guidelines for the respective team members for creating posts and reels
- Lead a team of designers and content writers to execute and prepare content for different post and reel ideas.
- Making posts, Handling and responding to comments/messages on several social media platforms.
- Provide analytical reporting of campaigns to stakeholders
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Qualifications
- Bachelor's degree or equivalent
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Hands-on experience with analytical and collaboration tools
- Experience with SEO and SEM Strong written, verbal, and collaboration skills
- Proven working experience in digital marketing
- Proven working experience with a start-up