As a Digital Marketing Manager, you will play a vital role in developing and implementing effective advertising campaigns to promote our products and services. This is an excellent opportunity to showcase your strategic thinking, creativity, and drive in a fast-paced and innovative environment.
Responsibilities:
- Develop and execute comprehensive advertising strategies to increase brand awareness and drive customer engagement.
- Collaborate with cross-functional teams, including marketing, sales, and creative, to develop impactful advertising campaigns that align with business objectives.
- Conduct market research to identify target audience, market trends, and competitor activities, and use the findings to inform advertising strategies.
- Manage advertising budgets and optimize campaign performance to achieve maximum return on investment (ROI).
- Coordinate with external advertising agencies and vendors to ensure the timely and effective execution of campaigns.
- Monitor and analyze advertising campaign performance metrics, provide regular reports, and make data-driven recommendations for improvements.
- Stay up-to-date with industry trends and emerging advertising platforms to explore new opportunities for reaching target audiences.
Qualifications:
- Bachelor's degree in marketing, advertising, communications, or a related field.
- Proven experience as a Digital Marketer or in a similar role, preferably within the Fashion & Retail sector.
- Strong understanding of advertising principles, market dynamics, and consumer behavior.
- Proficient in utilizing digital advertising channels and platforms, including social media, search engines, programmatic advertising, and display advertising.
- Excellent project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
- Exceptional communication and presentation skills, both written and verbal.
- Creative thinking and the ability to develop innovative advertising ideas.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in industry-standard advertising tools and software.