Job Description
This is a full-time remote role for a Digital Marketing Data Analyst. As a Digital Marketing Data Analyst(Google & Meta), you will leverage your expertise in data analysis, digital advertising, and tracking technologies to optimize marketing strategies and improve client outcomes. Your responsibilities will include auditing and enhancing data tracking setups, implementing innovative data display methods, and offering insightful strategies based on comprehensive data analysis.
Duties & Responsibilities:
Data Analysis:
- Audit new and existing clients' data and tracking setup.
- Support and implement digital marketing tracking tags and pixels.
- Troubleshoot and problem-solve issues within data setup.
- Produce reports and develop new ways to display data.
- Provide insights from client data.
- Analyze client accounts to extract valuable insights.
- Craft account strategies aligning with client goals and insights.
- Offer recommendations to client account/project managers.
Data Tracking:
- Implement new tracking tags and support the team with new tracking solutions.
- Leverage third-party tools (e.g., Hyros, Triple Whale) for additional data point analysis for strategy development.
Automation Development:
- Utilize Google Sheets (functions and app integration), Google Scripts, Zapier, and other tools to develop and improve automation.
Data Structure and Engineering:
- Utilize data from various tools including Google Analytics, Google Ads, and Google Data Studio.
- Manage and manipulate data using tools like Google and Supermetrics.
- Analyze and optimize product feeds and channel apps, addressing feed issues.