Responsible for daily planning, execution, monitoring, and optimization of various paid social campaigns on platforms like Facebook, Instagram, and TikTok.
Handle daily planning, execution, monitoring, and optimization of SEM and display campaigns using Google Adwords.
Utilize a rigorous test-and-learn methodology to continuously optimize campaign performance.
Monitor results daily with a focus on improving acquisition quality and enhancing CPA/ROAS metrics.
Analyze data and provide reports and insights to drive continuous performance improvements.
Develop media plans and closely monitor campaign budgets.
Prepare accurate reports detailing the overall performance of marketing campaigns.
Offer recommendations, ideas, and suggestions to enhance the team's technical, analytical, and reporting skills. Develop corrective action plans to address challenges and opportunities.
Collaborate with advertising and media experts to improve marketing outcomes.
Stay up-to-date with industry trends to ensure relevancy in digital marketing approaches and implement analytics and insights strategies.
Evaluate key metrics affecting website traffic, service quotas, and target audience engagement.
Lead, coach, monitor, and manage the team to achieve performance results, and ensure quality control, and timely project delivery.
Foster a collaborative and self-motivated environment, brainstorming new and innovative growth strategies.
Requirements:
Possess 2 to 3 years of working experience in social media ads and paid search/PPC execution, including campaign setup, optimization, and reporting.
Exhibit a high level of expertise with the Facebook Ads Manager, Adwords platform, and Google Analytics.
Capable of thriving in a fast-paced startup environment, meeting deadlines, and delivering high-quality work.
Possess excellent written and oral communication skills, able to effectively communicate with various levels within the organization.
Demonstrate strong time and project management abilities, managing multiple campaigns while paying attention to details.
Display a highly collaborative and self-motivated nature, functioning as a team player in a fast-paced environment.