Job Description
As the Digital Marketing Manager at Esolace Tech, you will be responsible for developing, implementing, and managing our digital marketing strategies to enhance brand visibility, generate leads, and drive customer engagement. The ideal candidate will have a proven track record in digital marketing, a deep understanding of various digital channels, and the ability to analyze data to optimize campaigns.
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies to achieve business objectives.
- Oversee and execute multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.
- Collaborate with cross-functional teams to ensure cohesive messaging and brand consistency across all digital platforms.
- Analyze and report on the performance of digital marketing campaigns using analytics tools, providing insights and recommendations for improvement.
- Stay abreast of industry trends and emerging digital marketing technologies, incorporating best practices into our strategies.
- Manage and optimize the company's website for user experience, SEO, and lead generation.
- Collaborate with external agencies and vendors as needed.
- Lead, mentor, and inspire a team of digital marketing professionals.
Requirements:
- 1+ years of experience as a Digital Marketing Manager.
- In-depth knowledge of digital marketing channels, tools, and best practices.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent project management and organizational skills.
- Creative mindset with the ability to develop innovative and engaging digital campaigns.