Job Description
We are seeking a dynamic and experienced Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and engagement.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Stay updated on industry trends and recommend innovative approaches to achieve marketing objectives.
- Oversee the creation of engaging and shareable content for various digital platforms.
- Collaborate with the content team to ensure consistency and quality across all digital channels.
- Optimize website content and structure for search engines.
- Manage and optimize paid advertising campaigns, ensuring effective use of budget and maximizing ROI.
- Plan and coordinate international conferences, ensuring seamless execution and maximum participation e.g.: GITEX & LEAP.
- Utilize digital channels for conference promotion, attendee engagement, and post-event marketing.
- Develop and implement social media strategies to increase brand visibility and engagement.
- Monitor social media channels (Facebook, Twitter, LinkedIn, Instagram), respond to inquiries, and analyse performance metrics.
- Plan and execute email marketing campaigns, including segmentation and A/B testing.
- Monitor email performance and implement strategies to improve open and click-through rates.
- Utilize analytics tools to track, measure, and report on digital marketing performance.
- Provide regular reports and insights to optimize strategies based on data-driven decisions.
- Work closely with cross-functional teams, including sales, design, and product development, to align digital marketing efforts with overall business objectives.
- Must be able to manage a team of 8-10 members.
Qualifications:
- Min 5+ Years proven experience as a Digital Marketing Manager or in a similar role.
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficient in SEO, SEM, social media platforms, and email marketing.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Creative mindset with strong communication and project management skills.