Job Description
As a Digital Marketing Manager for Smart Innovations Pvt Ltd, you will play a key role in developing and executing comprehensive digital marketing strategies to promote our innovative home automation products and solutions. You will be responsible for driving online brand presence, customer engagement, and lead generation through various digital channels. The ideal candidate should have a strong background in digital marketing, a passion for technology, and a proven track record of successful campaign management.
Responsibilities
- Develop and execute the overall digital marketing strategy aligned with the company's business goals.
- Identify target audiences and devise effective digital campaigns to reach and engage them.
- Oversee the creation of engaging and relevant digital content, including blog posts, articles, videos, and infographics.
- Collaborate with the content team to develop materials that showcase the features and benefits of our home automation products.
- Develop and execute social media strategies to increase brand awareness and engagement.
- Utilize marketing automation tools for personalized and targeted communication.
- Work closely with cross-functional teams, including product development, sales, and customer support, to ensure a cohesive marketing approach.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- 7+ years of proven experience as a Digital Marketing Manager or in a similar role.
- Solid understanding of the home automation industry and technology trends.
- Proficiency in digital marketing tools, platforms, and analytics.
- Strong creative and analytical skills with the ability to think strategically.
- Excellent communication and interpersonal skills.
- Up-to-date with the latest trends and best practices in digital marketing.