Job Description
Key Responsibilities:
Performance Marketing:
- Plan, execute, and optimize digital marketing campaigns across various channels including social media, email marketing, SEO, SEM, and PPC.
- Analyze campaign performance metrics and leverage data-driven insights to enhance campaign effectiveness.
- Stay abreast of digital marketing trends and best practices to ensure cutting-edge strategies.
Global Events Management:
- Organize and oversee international marketing events such as trade shows, roadshows, and conferences, ensuring seamless execution.
- Utilize creative skills to develop compelling promotional materials that resonate with our global audience.
- Represent ILMversity at international events, embodying our brand and fostering new opportunities.
Leadership and Strategy:
- Lead a team of marketing professionals, providing mentorship and guidance to drive cohesive teamwork and achievement of objectives.
- Develop and implement comprehensive digital marketing strategies to elevate brand visibility, drive traffic, and generate leads.
- Innovate and propose new growth strategies based on competitive analysis and industry trends.
Communication and Brand Representation:
- Craft persuasive content across digital platforms that maintains a consistent brand voice and engages our target demographic.
- Collaborate effectively with internal teams, stakeholders, and external partners to achieve marketing goals.
- Serve as a brand ambassador, leveraging strong communication skills and a professional demeanor.
Qualifications:
- Minimum of 3 years of hands-on experience in digital marketing with a strong emphasis on performance marketing.
- Proven track record of leading teams and managing multiple projects concurrently.
- Exceptional analytical abilities with proficiency in interpreting marketing data to drive strategic decisions.
- Proactive and innovative thinker with the ability to generate and execute creative ideas independently.
- Excellent verbal and written communication skills with a keen attention to detail.
- Familiarity with digital marketing tools and platforms such as Google Analytics, AdWords, and social media management tools.