Blue Star manufacturing (Pvt.) Ltd is looking for inspiring Digital Marketing Manager for Lahore office.
Responsibilities:
· Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
· Maintaining our social media presence across all digital channels
· Measuring and reporting on the performance of all digital marketing campaigns
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Collaborate with internal teams to create landing pages and optimize user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Instrument conversion points and optimize user funnels
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies.
· Provide thought leadership and perspective for adoption where appropriate
Qualification:
· BS/MS degree in marketing or a related field
· Proven 3 years of working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of ad serving tools
· Experience in setting up and optimizing Google AdWords campaigns
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement