Key Responsibilities:
- Plan and execute all digital marketing activities, including SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns.
- Oversee and manage the marketing database to develop targeted strategies for B2B lead generation.
- Develop, implement, and monitor the performance of B2B digital campaigns across Google & LinkedIn, ensuring alignment with business goals.
- Research, track, and analyze client needs, industry trends, and competitors to make strategic
decisions.
- Regularly evaluate and optimize campaign performance based on insights, KPIs, and ROIs and improve conversion rates.
- Develop and manage the engaging educational and marketing content (blogs, white papers, videos, infographic etc.) for various platforms (LinkedIn, Google, Website)
- Collaborate with internal teams to create high-conversion landing pages, ensuring seamless user
experiences within the located budget.
- Prepare and present performance reports, highlighting key metrics, actionable insights, and
recommendations for improvement.
- Stay up-to-date with the latest trends and best practices in digital marketing, global trade and supply chain.