Key Responsibilities:
Digital Marketing Strategy:
Develop and implement comprehensive digital marketing programs in alignment with brand plans and business objectives.
Content Collaboration:
Work with content marketing and design teams to create targeted content for each stage of the digital customer journey.
Online Asset Optimization:
Review and optimize design and content across online assets, including the company website and social media platforms.
Budget Management:
Plan and manage the digital marketing budget, allocating resources effectively across channels to maximize ROI.
Performance Testing:
Use A/B testing to evaluate and optimize digital marketing performance.
Analytics & Reporting:
Analyze campaign results to derive actionable insights and recommendations. Generate monthly reports on the performance of the digital marketing portfolio.
Requirements: