We are looking for a motivated Digital Marketing Specialist to join our team and handle all our marketing platforms. The ideal candidate will possess technical expertise to manage our social media effectively & showcase our Portfolio.
Requirements:
* Bachelor's degree in Marketing, Communications, or a related field.
* 2+ years of experience in digital marketing, preferably within an e-commerce or marketplace environment.
* Strong understanding of SEO, SEM, PPC, and social media advertising.
* Proficiency in using digital marketing tools like Google Analytics, Google Ads, Facebook Business Manager, etc.
* Excellent written and verbal communication skills.
* Analytical mindset with a strong focus on data-driven decision-making. Experience working in the e-commerce b2b industry.
* Knowledge of basic graphic design tools like Canva or Adobe Creative Suite, will be a plus.
* Familiarity with CRM systems and digital marketing tools.
Responsibilities:
* Plan, execute, and optimize online marketing campaigns across platforms like Google, Facebook, Instagram, and other digital media channels.
* Develop and implement strategies to drive online traffic to Al Falah Chemicals marketplace and improve brand visibility.
* Manage and optimize Google Ads campaigns for maximum ROl.
* Collaborate with content creators to develop engaging and relevant content that resonates with target audiences.
* Ensure consistent branding across all online channels, including website, blogs, email, and social media.
* Manage and optimize campaigns across social media platforms (Linkedin, Meta, Google Ads, YouTube, Tik Tok, etc.) to drive qualified traffic and leads
* Create and schedule engaging posts, stories, and ads tailored to each platform.
* Develop and manage newsletters, product promotions, and customer engagement initiatives.
* Track, analyse, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other tracking platforms.