AshreiTech Group, a global entity comprising of AshreiTech Academy and portfolio companies; seeks a talented Digital Marketing Specialist to elevate its brand presence across Pakistan, UAE, and the US. This role involves managing social media channels, designing and executing marketing campaigns, increasing online engagement, and supporting the business development team to generate leads.
Key Responsibilities:
- Develop, implement, and manage content for all social media channels (e.g., Facebook, LinkedIn, Instagram, and Twitter/X).
- Monitor analytics, respond to followers, and optimize engagement across platforms.
- Maintain a content calendar ensuring regular updates and campaign alignment.
- Plan and execute digital marketing campaigns, including paid advertisements on social platforms, Google Ads, and email marketing.
- Track and report campaign performance, making data-driven recommendations for improvement.
- Work with graphic designer to produce eye-catching visuals and interactive content.
- Craft compelling, tailored messaging for varied audience segments in education, corporate services, and global markets.
- Generate and nurture queries for the business development team.
- Align marketing efforts with lead generation goals, ensuring qualified leads are passed to the sales pipeline.
- Stay informed on industry trends, competitive landscape, and regional dynamics (Pakistan, UAE, US) to tailor strategies effectively.
- Regularly measure and report on the effectiveness of digital campaigns
- Monitor ROI and KPIs, adjusting tactics to optimize outcomes.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3 to 5 years of experience in digital marketing, with a proven track record in social media management and campaign execution.
- Proficiency in digital tools and platforms: Google Ads, Meta Ads Manager, email marketing software, and analytics tools.
- Exceptional writing and communication skills, with an eye for detail.
- Knowledge of SEO/SEM and content marketing best practices.
Benefits:
- Competitive salary based on experience.
- Opportunity to work in a dynamic, global environment with professional growth opportunities.