The Digital Marketing Specialist will be responsible for creating and implementing effective marketing strategies that leverage AI-powered tools to optimize lead generation. The ideal candidate will have a deep understanding of digital marketing trends, advanced knowledge of AI applications, and a proven track record in developing data-driven campaigns.
Key Responsibilities:Lead Generation:
Develop and execute targeted digital marketing campaigns to generate high-quality leads for the company.
Utilize AI tools to identify, analyze, and target potential customers.
Campaign Management:
Design and manage multi-channel marketing campaigns, including email, social media, PPC, and SEO.
Monitor and analyze campaign performance to maximize ROI.
AI Integration:
Leverage AI technologies for predictive analytics, customer segmentation, and personalization.
Implement AI-powered chatbots and virtual assistants to enhance customer interactions.
SEO and Content Strategy:
Conduct keyword research and optimize website content to improve search engine rankings.
Develop AI-enhanced content strategies to engage target audiences.
Data Analytics and Reporting:
Use AI-driven analytics tools to measure marketing performance and generate actionable insights.
Create comprehensive reports on lead generation, conversion rates, and campaign effectiveness.
Collaboration and Innovation:
Work closely with the sales team to align marketing strategies with business goals.
Stay updated on emerging digital marketing and AI trends to keep the company ahead of the competition.
Qualifications:Education:
Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
Experience:
3+ years of experience in digital marketing with a focus on lead generation.
Proven expertise in leveraging AI tools and applications for marketing purposes.
Skills:
Advanced knowledge of digital marketing platforms (Google Ads, Facebook Ads, LinkedIn, etc.).
Hands-on experience with AI tools (ChatGPT, MidJourney, Jasper, etc.) for campaign optimization.
Proficiency in analytics tools (Google Analytics, Tableau, or similar).
Excellent understanding of SEO, SEM, and content marketing strategies.
Strong communication, analytical, and problem-solving skills.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunity to work with cutting-edge AI technologies.
A dynamic, innovative, and collaborative work environment.
Professional development and growth opportunities.