Job Description
The PPC / Paid Search Manager (Digital Marketing Expert) is responsible for implementing Pay Per Click media strategies for Design, Web & Software Industry. The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of company campaigns.
Key Functional Areas of Responsibility
- Manage, review, and perform daily company campaigns responsibilities associated with Google Ads, Bing and other search engine and social media platforms for a variety of services in relation to target number of leads and sales per day/week.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.
- Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.