You will lead the way in planning, setting up and managing client’s ads campaigns, utilizing all or some mediums of Paid (including Google Search, Google Shopping, Display, Google Merchant Center, Microsoft Ads) and working closely with Senior management of Paxee in Karachi. This is a great opportunity to be part of a fast-growing business in an exciting market, with excellent career opportunities as the portfolio expends.
The ideal candidate will possess outstanding communication skills, excellent attention to detail and strong time management skills.
Key Responsibilities:
Build, plan and execute pay-per-click advertising campaigns
Create creative ad copies and captions according to the current trends and nature of the client business
Client communication and account management
Setting Up and Managment of clients campaign
Presenting performance and consultation with clients on Zoom or over the phone
Forecast potential delivery and ROI for existing clients
Reporting (weekly/monthly/quarterly)
Collect data, generate reports and carry out leading performance data
Produce insightful client reports that provide feedback on client's accounts with recommendations that consider KPIs
Integrate analytics with client existing website
Define and implement Goal tracking
Monitor and analyze effectiveness of marketing content
Respond to briefs and emails in a timely manner
Test and optimize campaigns to achieve KPI's and targets
Understand and analyze trends in results data to maximize return on investment
Analyse campaign performance and provide recommendations for improving traffic and ROI
Perform client, market and competitor research and analysis
Budget pacing, audience analysis and optimisation
Search query analysis and ad group expansion
Building and optimising Search and Shopping campaigns
Undertaking keyword research
Keeping up to date with industry trends
Challenge and interrogate briefs set by clients to ensure the highest standard is created
Keep on top of industry advances and appropriate tools to enhance paid search channels
Help develop opportunities and new business pitches where appropriate
SKILLS AND EXPERIENCE:
1 years+ relevant experience.
A proven track record of ads campaign in USA market
Creative and inquisitive mind with essentials in testing
Very proficient in excel and campaign builds
Ability to hit the ground running with confidence.
You have strong analytical and problem solving skills with ability to analyse and draw insights.
Interest in digital media, with experience in attribution
Team training and leadership skills
Ability to effectively communicate with clients, particularly explaining technical concepts to those in non-technical roles
Ability to manage and prioritize multiple projects and tasks simultaneously
Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
Keen attention to detail and an analytical approach to achieving objectives
Experience in using tools such as SearchAds360 & DoubleClick
Expert knowledge of Search Engine Marketing mainly Google & Bing Ads
Experience with Search Networks, Display Networks, YouTube Ads
Ability to create creative ad copies and captions
Technologically advanced for tracking setup, ability to integrate Analytics and Goal Tracking on clients existing websites including Magento, Wordpress, Opencart
Qualifications:
Google PPC and Analytics Certifications would be plus point
What you will get:
Top Salary based on experience.
Opportunity to grow with forward looking and dynamic company.
An exciting and fast paced environment where you will work with and Learn from the best in the business