Responsibilities:
● Developing new social media strategies and campaigns.
● Creating content, including text posts, videos and images for use on social media.
● Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy.
● Scheduling social media posts using applications such as Hootsuite and TweetDeck.
● Keeping track of data and analysing the performance of social media campaigns.
● Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
● Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
● Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
Requirements and Skills:
● Proficient in marketing research and statistical analysis.
● Strong communication and presentation skills.
● Strong Analytical and problem skills.
● Experience developing social media strategies.
● Photo and video editing experience.
● An ability to multitask, and to work on a number of projects at once.
● Self-motivated yet customer-focused.