We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The successful candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services.
Responsibilities:
Develop and implement comprehensive digital marketing strategies that align with business goals.
Conduct market research and analyze customer behavior to identify new opportunities for growth.
Manage digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more.
Create and curate engaging content for our social media channels, blog, and email campaigns.
Optimize our website and landing pages for conversion rate optimization (CRO) and search engine optimization (SEO).
Collaborate with internal teams to ensure brand consistency across all digital channels.
Monitor and report on campaign performance using analytics tools and KPIs.
Stay up-to-date with the latest trends and best practices in digital marketing.
Requirements:
Bachelor's degree in marketing, communications, or related field.
Minimum of 2 years of experience in digital marketing.
Proven track record of developing and implementing successful digital marketing campaigns.
Excellent communication and interpersonal skills.
Strong analytical and problem-solving skills.
Experience with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Knowledge of SEO, CRO, and web analytics tools (Google Analytics, Hotjar, etc.)
Familiarity with content management systems (WordPress, Hubspot, etc.)
Ability to work independently and in a team environment.