Job Description
We are seeking a skilled Digital Marketing Specialist (Karachi) to design and execute our digital marketing campaigns. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our online marketing strategy to drive customer acquisition. You will oversee and optimize digital channels such as SEO, SEM, social media, email, display, and content marketing. The ideal candidate will have a strong track record of delivering successful digital campaigns and possess excellent communication and analytical skills.
Females are encouraged to apply.
Responsibilities
- Developing and executing digital marketing strategies that align with overall business goals.
- Managing and optimizing digital channels such as SEO, SEM, social media, email, display, and content marketing to drive customer acquisition and retention.
- Analyzing and interpreting digital marketing data to measure the effectiveness of campaigns and identify areas for improvement.
- Collaborating with cross-functional teams, including creative, product, and analytics, to develop and execute integrated marketing campaigns.
- Staying up-to-date with industry trends, emerging technologies, and best practices to continually improve digital marketing performance.
- Analyzing user behavior and working with our product development team to increase acquisition, activation etc.
- Performing qualitative and quantitative market analysis to keep up with marketing strategies to enhance customer experience.
- Analyzing user data and proposing improvements and experiments in user flows.
- Developing, tracking, and optimizing our marketing campaigns across digital channels.
- Performing SEO optimization tasks to improve search results, increase organic traffic, and find growth opportunities.
- Detailed research on international brands' social media campaigns.
- Planning and creating a social media strategy, and creating a monthly social media calendar.
- Developing corporate proposals and organization internal presentations.
Eligibility
Education: BSc. (honors) Marketing, Management Sciences, or similar relevant qualifications
Experience: 1 to 3 years of relevant work experience.
Preferred Skills: Solid Analytical skills. Hands-on experience with SEO and data analytics. Knowledge about content marketing.
Benefits & Culture
- Medical insurance (hospitalization) and reimbursements (out-patient)
- Transport allowance
- Internet allowance
- Provident Fund
- EOBI
- Work hard, play hard culture