Job Description
We are seeking a versatile Digital Marketing Specialist who is well-versed in current B2B and B2C marketing trends. The candidate should thrive in a fast-paced environment, have the ability to manage multiple portfolios simultaneously, and be self-accountable. The role requires a proactive approach, with the ability to deliver projects on time and take the initiative in driving our digital marketing efforts. This includes B2B and B2C marketing, blog creation, SEO, and running ad campaigns on Meta platforms and Google Ads.
Responsibilities:
- Manage multiple marketing portfolios, prioritizing tasks in a fast-paced setting.
- Independently develop and execute B2B and B2C digital marketing strategies in line with current trends to meet business objectives.
- Own the process of developing content calendars for brands.
- Craft persuasive creatives and graphics to engage and secure new clients in both B2B and B2C sectors.
- Produce engaging, SEO-friendly blog content to increase website traffic and enhance brand visibility.
- Conduct SEO audits and implement strategies to boost organic search rankings.
- Manage and optimize ad campaigns on Meta platforms (Facebook, Instagram) and Google Ads, targeting both businesses and consumers.
- Analyze campaign performance and metrics, taking the initiative to identify and implement improvements.
- Stay abreast of the latest B2B and B2C digital marketing trends and potential new channels and strategies.
Requirements:
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Proven experience of at least 2-3 years in managing multiple portfolios in a fast-paced B2B and B2C digital marketing environment.
- Demonstrated ability to create engaging content including graphics, blogs, ad creatives, ad copy etc.
- Solid understanding of SEO principles and Google Analytics.
- Experience managing ad campaigns on Meta platforms and Google Ads, targeting both businesses and consumers.
- Exceptional written and verbal communication skills.
- Strong analytical skills with a self-driven, goal-oriented attitude.
- Proven track record of delivering projects on time and taking initiative in a dynamic environment.
Benefits:
- Competitive Salary
- Professional Development Opportunities
- Flexible Work Arrangements
- Paid Time Off
- Performance Bonuses
- Work-Life Balance