Job Description
TechMatter Global is seeking a highly motivated and experienced PPC Marketing Specialist to join our dynamic e-commerce team.
Key Responsibilities:
- Develop, manage, and optimize PPC campaigns for e-commerce products.
- Conduct keyword research, ad copy creation, and campaign setup.
- Monitor daily performance, budgets, and bid strategies to maximize ROI.
- Perform A/B testing and analyze data to refine ad campaigns.
- Stay up to date with industry trends and changes in PPC platforms.
- Collaborate with cross-functional teams to align PPC strategies with overall business goals.
- Provide regular reports and insights on campaign performance.
Qualifications:
- A minimum of 3 years of hands-on experience in managing PPC campaigns, preferably in an e-commerce environment.
- Proficiency in Google Ads and Microsoft Advertising (Bing Ads).
- Strong analytical skills to assess campaign performance and optimize strategies.
- Knowledge of A/B testing, ad copywriting, and landing page optimization.
- Google Ads and Microsoft Advertising certifications are a plus.
- Excellent communication and teamwork skills.