Job Description
We are seeking a skilled and experienced Digital Marketing Expert to join our team. As a Digital Marketing Expert, you will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads or sales. You will utilize various digital channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising to achieve marketing objectives. Your goal will be to increase brand awareness, engagement, and conversions through effective digital marketing campaigns.
Responsibilities:
- Develop and execute digital marketing strategies to achieve business objectives
- Conduct market research and analyse target audience behaviour and preferences
- Plan and implement search engine marketing (SEM) campaigns, including paid search advertising (PPC)
- Optimize website content and landing pages for search engine visibility (SEO)
- Create and manage social media marketing campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Develop and execute email marketing campaigns, including list segmentation and automation
- Create and curate engaging content for various digital channels, including blog posts, social media posts, emails, and more
- Monitor and analyze digital marketing campaign performance using analytics tools
- Identify trends, insights, and opportunities for optimization and growth
- Collaborate with cross-functional teams, including design, content, and development, to ensure cohesive and effective digital marketing efforts
- Stay up to date with industry trends, best practices, and emerging digital marketing tools and techniques.
Requirements:
- Proven experience as a Digital Marketing Expert or similar role
- In-depth knowledge of digital marketing strategies, channels, and tools
- Proficiency in SEM platforms (e.g., Google Ads, Bing Ads) and SEO practices
- Experience managing social media marketing campaigns and platforms
- Strong understanding of email marketing best practices and tools (e.g., Mail chimp, Constant Contact)
- Familiarity with content marketing strategies and content creation
- Analytical mind-set with the ability to interpret data and derive actionable insights
- Excellent written and verbal communication skills
- Creative thinking and problem-solving abilities
- Ability to work independently and collaborate effectively in a team environment
- Bachelor's degree in marketing, communications, or a related field is preferred