Job Description
We are seeking a skilled Digital Marketing Specialist with a specialized focus on market research. We're on a mission to redefine our industry, and we need a passionate and data-savvy Digital Marketer to help us stay at the forefront of the game.
Responsibilities
- Design, develop, and maintain our website that aligns with brand identity and marketing objectives.
- Create engaging and compelling content that resonates with our audience across different platforms.
- Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and paid advertising.
- Ensure our online presence is optimized for search engines, driving organic traffic and improving rankings.
- Utilize analytics tools to track and measure the performance of digital campaigns, providing insights and recommendations for continuous improvement.
- Research targeted digital marketing strategies to penetrate and thrive in new global markets, ensuring brand consistency and cultural relevance.
- Develop and maintain comprehensive competitor analysis reports, identifying opportunities and threats in the market that inform our marketing tactics.
- Stay informed about industry trends, emerging technologies, and best practices in digital marketing.
Requirements
- Fluency in English, both spoken and written, is a requirement.
- Proven experience in digital marketing roles, with a demonstrated track record with online presence across various platforms
- Strong research skills, with the ability to gather and analyze market data to identify expansion opportunities.
- Familiarity with digital marketing tools, including wordpress, Microsoft suite, analytics platforms, social media management, and email marketing software.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights for market expansion.
- Excellent written and verbal communication skills, with the ability to craft compelling content for diverse audiences.
- Ability to collaborate effectively within a team and across departments.
- Flexibility to adapt to changing priorities and navigate a fast-paced environment.