The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content too. Create and implement the marketing strategy using both offline and online methods to gain new customers.
Responsibilities:
· Plan and execute all digital marketing, including SEO/SEM, marketing database, copywriting, email marketing, social media, and display advertising campaigns.
· Identify and drive new digital growth initiatives to improve lead generation, retention, and conversion performance.
· Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
· Organizing & promoting industry events such as launches, networking events, webinars, and webcasts.
· Research and create new campaigns along with their landing pages. Closely coordinate with the developers to ensure high converting landing pages are being developed.
Required Experience in:
· Proven experience in digital marketing roles, with a focus on strategy development and execution.
· Familiarity with various digital marketing channels and tools.
Required Skills:
· Strong understanding of digital marketing concepts, including SEO, SEM, social media, and email marketing.
· Proficiency in using digital marketing tools and analytics platforms.
· Excellent written and verbal communication skills.