Job Description
We are currently seeking a Digital Marketing Executive - Google and Meta Ads Specialist for our Karachi office. The ideal candidate will be responsible for managing the Ad accounts, analyzing results to identify patterns and trends, and improving the efficiency and usability of our services. Additionally, you will be expected to enhance our clients' Ads accounts and maximize return on investment.
Core Responsibilities:
- Manage all aspects of Paid Ads campaigns (Google and Meta are a must).
- Create and optimize ad campaigns and paid search landing pages.
- Analyze and optimize ad campaigns to increase return on investment (ROI).
- Develop Paid Ads strategies to increase online visibility.
- Identify trends and insights, optimizing spending and performance based on insights.
- End-to-end campaign management (from forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
- Brainstorm new and creative growth strategies.
- Regularly optimize campaigns for improved performance.
Job Requirements:
- In-depth knowledge of Google Ads and Facebook Ads.
- Proven 2 years of SEM experience in managing PPC campaigns across Google, well-versed in performance marketing and conversion.
- Awareness of all the latest digital marketing tactics and strategies.
- Detail-oriented and organized.
- Experience with TikTok Ads and other platforms will provide an extra advantage.
- Competency in using Word, Excel, and PowerPoint to produce reports and presentations for clients.