We are looking for a Digital Marketing Specialist with a strong background in Social Media Ads, PPC (Pay-Per-Click), and SEO (Search Engine Optimization). The ideal candidate will have a passion for digital marketing, a keen eye for detail, and the ability to work both independently and as part of a team.
Key Responsibilities:
· Develop, implement, and manage marketing campaigns that promote our company and products.
· Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Plan, execute, and measure experiments and conversion tests.
· Collaborate with internal teams to create landing pages and optimize user experience.
· Perform ongoing keyword discovery, expansion, and optimization.
· Research and implement search engine optimization recommendations.
· Analyze data and create reports on campaign performance to provide insights and recommendations.
Qualifications:
· Proven experience as a Digital Marketing Specialist or similar role.
· Expertise in Social Media Ads, PPC, and SEO.
· Strong understanding of current online marketing concepts, strategy, and best practices.
· Experience with B2B and B2C social media, Google AdWords, and email campaigns and SEO/SEM.
· Excellent understanding of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, etc.).
· Strong analytical skills and data-driven thinking.
· Up-to-date with the latest trends and best practices in online marketing and measurement.
· Bachelor’s degree in Marketing or relevant field.