Job Description
We are seeking a motivated and experienced Digital Marketing Specialist to develop, implement, and manage our digital marketing campaigns. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities:
- Develop and execute digital marketing strategies to drive online traffic to the company website and social media platforms.
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Provide creative ideas for content marketing and update the website.
- Stay up to date with the latest digital marketing trends and best practices.
Requirements:
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent communication and interpersonal skills.